benlehman

Or label them as $10 for People Beholden to the Devil, and $20 for People Beholden to The Man.

The way you've phrased it is very offputting to me but I might buy a copy just because of that.

Books are good at offering different value propositions, from mass market paperbacks all the way up to lettered limited editions, and part of their sales story is how well they integrate into the stories people tell themselves about the kind of person they are, but I should be headed to Gamestorm instead of expanding on that idea in livejournal.

The higher price point would be more palatable if it either included an extra (signed, numbered, or some kind of extra, whatever), or was explicitly a "Pay double and I'll give one away free to someone who'll enjoy it."

Cory Doctorow posts all his books free on the Internet, but he also has a page set up where people can donate copies of Little Brother to schools and libraries by way of thanks.

"I like your work so much I want to share it with others" has a much higher appeal (to me, anyway) than "I feel guilty about doing well so I'm willing to pay extra for nothing." Others' milage may vary.

Also, you shouldn't feel that just because you've been selling them for $15 they're stuck at that price point forever. People who bought them for that (including me) must have felt it was worth it, so if you charge less or more in the future, that has no effect on their sunk costs.