A pricing scheme

[benlehman]

Nathan proposed this to me as a pricing scheme for Drifter's Escape. Sadly, I've already done a lot of selling of the books at the present price point, but it's worthwhile to think about for future endeavors.

The pricing scheme is as such:
Two paypal buttons. One $10 + SH, one $20 + SH. The $10 button is labeled "reduced rate for poor people." The $20 button is labeled "standard rate for middle class and wealthy people."

So, I'll ask you: What are your thoughts on this? Why? Would this excite you or turn you off? Which button would you pick and why?

Comments

[kiddens.livejournal.com]

I like it.

Since some people think the wording needs work, try to find a way to accommodate that. You don't want to piss off customers. However, I like the intent and I think any wording changes need to preserve the intent.

One (probably bad, but neutral) way to phrase it (at least for Americans) would be:

Customers with 2009 AGI (line 4 Form 1040EZ, line 21 Form 1040A, line 37 Form 1040) > $35,000: $20
Customers with 2009 AGI (line 4 Form 1040EZ, line 21 Form 1040A, line 37 Form 1040) <= $35,000: $10

[taranhero.livejournal.com]

Customers with 2009 AGI (line 4 Form 1040EZ, line 21 Form 1040A, line 37 Form 1040) > $35,000: $20
Customers with 2009 AGI (line 4 Form 1040EZ, line 21 Form 1040A, line 37 Form 1040) <= $35,000: $10

See, now I want to see something marketed with this price distinction.