A pricing scheme

[benlehman]

Nathan proposed this to me as a pricing scheme for Drifter's Escape. Sadly, I've already done a lot of selling of the books at the present price point, but it's worthwhile to think about for future endeavors.

The pricing scheme is as such:
Two paypal buttons. One $10 + SH, one $20 + SH. The $10 button is labeled "reduced rate for poor people." The $20 button is labeled "standard rate for middle class and wealthy people."

So, I'll ask you: What are your thoughts on this? Why? Would this excite you or turn you off? Which button would you pick and why?

Comments

[doublefeh.livejournal.com]

I think there's nothing wrong with the idea of "Let people choose how much to spend", but that's not the same as the implied "If you have more money, these Paypal buttons will judge you harshly if you choose the smaller one." They take the choice and turn it into an obligation, which can be off-putting if I just want to come buy a game. So if it was just "Here's a $10 button and a $20 button, pick whichever", or "Pay $20 if you want to support me more" or even "Pay $20 if you think the value in the game is there" would all Not have the off-put-ness. They make people feel good about the choice to pay more, instead of punished for having more money on hand.