A pricing scheme

[benlehman]

Nathan proposed this to me as a pricing scheme for Drifter's Escape. Sadly, I've already done a lot of selling of the books at the present price point, but it's worthwhile to think about for future endeavors.

The pricing scheme is as such:
Two paypal buttons. One $10 + SH, one $20 + SH. The $10 button is labeled "reduced rate for poor people." The $20 button is labeled "standard rate for middle class and wealthy people."

So, I'll ask you: What are your thoughts on this? Why? Would this excite you or turn you off? Which button would you pick and why?

Comments

[russiandude.livejournal.com]

That's the thing. You need to tell me why I am paying $10 more than someone else. Because otherwise I don't want to pay it.

If you say, "Pay $10 more to support the author and get X cool thing", that's one thing. Note how I am phrasing it - paying $10 MORE. That is how I (and many other people) am going to see it - $10 is the base price and $20 is the premium price.

[benlehman.livejournal.com]

What if the price is listed at $20 with a "hardship rate: for people unemployed, under-employed, with medical debt, or on government assistance: $10" listed underneath?

yrs--
--Ben

[russiandude.livejournal.com]

That's much better. I would feel guilty clicking on that bottom link if I were not in one of those categories, which is what you want.