benlehman

Part of a series of advice for game publishers.

It's going to happen. At least, you hope so, because the alternative is worse. Someone hates your game. Usually on the internet.

STOP.

Step 1: FUCK YOU.

Okay, that was just so you're more pissed at me than you are at that talking-smack-guy/girl.

But, also, seriously, humility. I totally say this to myself. "Fuck you, Ben."

Step 2: Decide on the appropriate response.

There are two appropriate responses. I'm sorry to say that neither of them involves defending your game.

A) Nothing. Seriously, consider this one.

B) Respond in the following manner.

i) Thank you for pointing that out. [not optional]

ii) [if there are fans of yours trashing the guy] Hi, fans. Thanks for your passionate defense of my game. But, seriously, different strokes for different folks.

iii) If you don't mind, could you please go into a little more depth about that? Understanding why people didn't like [game] is important to me, so that I can make future games better. [optional]

iv) [really strongly recommended don't do this, but if there's a glaring factual error, like the complaint is all about you not having rules for firing automatic weapons underwater, when they're clearly on a sidebar on page 335] I'm sorry that this wasn't clear enough from the text, but just so you know, the game actually does [thing]. Look at [page x, paragraph y]. Does that help clear things up?

v) If anyone has any questions about the game, I'm happy to answer them [here / in e-mail / both].

vi) If you feel like you wasted money on the game, I'm willing to buy the game back from you / provide a refund. [optional]

Those are your options. Not among your options: throwing a temper tantrum.

Choose. Choose wisely.